Our client, Better Consumer Choices (BCC), is a company that provides a comprehensive verification process for vendors to ensure superior consumer protection.
Alara was tasked with designing a new brochure that describes the verification process and its value to both the consumer and business owners. The client had an existing one-page sell sheet that was predominantly text with very little design or lay-out appeal. The core messaging was lost within the paragraph descriptions of the different services that comprise the BCC process.
Alara took the existing content and transformed it into 4 page, 8.5" x 5.5" brochure. We used a cityscape background to capture the target audience of corporate professionals as well as enforce the client's mission statement of being an advocate of community safety in the business world. We chose a color pallet of blue and grey to compliment the bold black & gold logo. Our artfully designed lay-out allowed for an easier, more concise flow of content.