When The Alara Group moved into a historical building in Downtown Kerrville, Texas, we took the opportunity to rebrand ourselves to better fit into the community. The previous mark used a typeface A, which we didn't want to give up totally, yet we knew we wanted to give ourselves a timless style. Showing the heritage of our downtown location, the modernity of our market and the future of our company.
Playing chunky slab serifs against modern geometric letters, we formed a unique style that fits in with not only the historic region, but also in the modern web design world. We brought the colors of our walls into the pallette of the site, using warm grays and a splash of red for emphasis.
Being the only marketing firm in the town who doesn't outsource our work, we use the 'Built Here' theme to drive home that we are here, working for our clients day in and day out.